Lullaby Coach
Overview
Lullaby Coach is a product designed to support sleep-deprived parents as they navigate the challenges of infant and toddler sleep training. With half of parents reportedly giving up on sleep training due to lack of support, Lullaby Coach aims to connect parents with real coaches, resources, and a community that can offer reassurance, structure, and encouragement during this demanding stage of parenting.
Dream it
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Dream it 〰️
The Problem
Sleep training is emotionally and physically exhausting. While techniques exist to help infants learn to self-soothe, many parents give up due to a lack of guidance and emotional support. Books, pediatricians, and apps often fall short in providing the real-time, personalized help parents need. Additionally, returning to work from maternity leave adds urgency and stress to the process.
Research
Methodologies
Comparative research on existing sleep training resources and platforms
5 user interviews with parents who had attempted sleep training
Key Insights
Returning to work was a major motivator to begin sleep training
Parents often quit due to the emotional difficulty of hearing their babies cry
Books and pediatricians were described as “unhelpful”
Successful parents used support systems such as sleep coaches or online communities
Branding mattered when choosing a resource, but sleep tracking features were underutilized
Parents preferred Instagram, e-books, video tutorials, and live experts over static content
Price sensitivity affected willingness to hire a sleep coach
Personas
Prepared First-Time Mom seeking structure and success before returning to work
Experienced Sleep Coach seeking clients and visibility
Mom of Two balancing toddler and newborn sleep needs
Point of View & “How Might We”
Based on insights, several POV statements and HMW questions guided the design process. A core statement was:
"I would like to explore ways to help exhausted parents of newborns who need to go back to work feel confident sleep training their baby by connecting them with real people for advice and reassurance."
Example “How Might We” prompts:
How might we make sleep training feel like a rewarding milestone?
How might we ease a mother’s transition back to work by simplifying sleep training?
How might we make finding a trustworthy sleep coach easier?
The Solution
Lullaby Coach is a mobile app that combines:
On-demand video tutorials
Access to vetted sleep coaches
A supportive community group
Tools like white noise and child sleep tracking
Design Process
Features Explored
“Zocdoc” style directory for sleep coaches
Social mommy group chat for shared sleep stories
Baby monitor integration for sleep tracking
Bundled content: e-books, videos, coach Q&A
Wireframes & Mood
Low-fidelity wireframes outlined core pages like the homepage, coach search, and class sign-ups
Branding evoked a calm, dreamy, and trustworthy atmosphere
High-fidelity prototypes brought the interface to life with soft colors and intuitive layouts
View Prototype in Figma
Usability Testing
5 participants tested the prototype.
Findings:
100% noticed inactive buttons and text fields
80% felt the homepage was too text-heavy
60% mentioned spacing and formatting issues
60% were confused by login vs. signup
60% preferred full-screen or pop-up views for class descriptions
40% suggested changing the main photo
Final Iterations
After testing and a mentor-led workshop, revisions were made to:
Simplify the homepage copy
Improve layout spacing and hierarchy
Clarify signup flow and call-to-actions
Enhance interactivity of class previews
Takeaways
Emotional support is just as important as instructional content in sleep training
Users value human connection, not just data or tracking
Clear branding and intuitive flows improve trust and engagement
Parents want fast, actionable help—especially when they’re sleep-deprived
